Promotion and marketing are an integral part of any small or large business. It helps companies reach out to customers and thus increase their target audience and raise their profits. Today, the demand for large format printers is definitely on the rise. So, regardless of the business sector you are running, you are sure to benefit from the usage of a large printer. This device will provide you with large space to display your advertising or promotional messages – it is ideal for trade shows and banners. However, when looking to purchase a large format printer for sale, there are many factors to consider prior to making this investment. Just keep these few considerations in mind and you will be able to make an informed decision.
Colour and/or Black and White
Just like small printers for home use, large format printers come with the ability to print in colour, black and white or both. When it comes to which type to choose, consider your needs. If you will be using the printer for printing posters, presentations, renderings or graphics, a colour printer is a must. Otherwise, you may consider black and white. In case you often print a combination of colour and black and white, then you may become confused by the choice. This means you need to buy a colour printer and a monochrome printer, or just a colour printer.
Cost
When looking to buy printer, the price that comes for the device is not the only cost you should consider. There are also other things you need to keep in mind – the hidden costs, the running costs, and the initial investment. Hidden costs are the price behind your wasted time and resources. For instance, printing more than one sheet to either get optimum quality or because you are not sure if the printer is processing the file. Running cost is the cost of all service, media and consumables, while the initial investment includes the cost of the device, delivery, supply inventory and installation of new drivers.
Speed and Performance
One important thing to keep in mind is not too judge the printer by the numbers. There is a vast array of a large format printer for sale available on the market and most comparably priced models have identical specifications. The factors that distinguish one printer form another in this aspect include the time-line from the point when you turn on the printer up to the point when the printing material finally comes to your hands. Processing time, warm-up time, speed versus print quality are some of the factors that determine the printer’s performance.
Print Quality
When speaking about the quality of the printing material, the first thing that comes to mind is the resolution, right? Okay, resolution plays an important role in regard to the quality, but high resolution does not mean best quality. For printers that print black and white, the quality is more or less the same. However, the image quality can vary depending on the media you are planning to print. The quality will not be same when printing photo paper or bond paper, for example.
