Most small businesses owners and also those who are about to become one, have many great ideas and projects. Unfortunately, just thinking about them will not necessarily sell a product or service and increase revenue numbers. When searching for new clients there are a few things all managers and CEOs should pay close attention to. For example, most businessmen have preordained idea of a selling approach, which usually starts with a long monologue full of information on a product or service and of course, astounding benefits of the product. While being informed is good, this selling approach is a dead end since selling is not a product presentation, but rather a way to communicate and get personal with clients. A successful marketing idea is retaining current clients and attaining new ones and thus it must be based on the rule of clamping the right product with the right person. Follow the guideline below to better intrigue your target audience and increase sales.
Do A Market Research – To find out if your product is right for targeted group of clients, ask questions. The best way would be by conducting a focus group – gathering potential customers to experience the new product before you launch it. By setting an inviting environment, participants would feel free and comfortable to share their opinions, likes, dislikes and criticisms. This way you’d be able to get feedback from participants they normally would not provide. You’ll also be able to observe their body language which will help you learn how you and your business in general are being perceived.
Be Direct And Personal – Yes, social media is the center of marketing campaigns today, but it is imperative to become personal with your clientele. Therefore, refine your niche audience and design effective brochures, flyers or catalogs to make amenable impression. Regardless of how much computers have occupied almost all areas of life, direct marketing is still the most favorable marketing technique as it allows managers to communicate directly to customers. Hence, direct mail marketing approach allows you to become personal with your audience as a well-design brochure can easily strike an emotional chord by focusing on customers’ needs and desires.
Increase Your Google Ranking – The best way for your business to be noticed is by ranking high in Google search engine. Now, this may seem as an expensive and time-consuming task, but there are other ways to increase your Google rankings. SEO is one of them. All you need is a quality content which includes keywords people mostly use in search engines and links to increase the chances of your business showing up in search result. Another way of driving interested customers to your online profile is by using Google’s advertising platform AdWords, which gives your business perceptibility as it helps your business appear on Google and ultimately attract new customers.
Become Part Of Online Directories – Major challenge for any small business is attracting new customers. In the past, people turned to Yellow Pages when searching for a local business. Well, those days will perish soon as people use internet to find the best and most trusted business. Thus, if you want your business to be found, become part of online local business directories. This is an easy way to draw attention to your business and engage new customers. However, it is important to be listed in every directory possible in order to increase your chances of being found by online searchers.
