When it comes to consumer power, moms are definitely at the center as they have immense influence on setting trends and increasing revenue numbers for many retailers. This is especially true for online shopping. Of course, moms are main initiators in their families as well.And their presence is as important online as it is offline as they are more likely to visit social networks and connect with family and friends than average Australian and are more likely to surf retailer sites, look up customer reviews and follow a brand. According to recent survey, many moms prefer online shopping to traditional one. And they don’t just shop kids clothing online, but also purchase music, e-books, home furniture, etc.
Being a busy career woman and devoted wife and a mother, does not probably leave you much free time for self-pampering considering all daily tasks you must complete to achieve a harmonious environment inside your home. Between food shopping, preparing family dinners, cleaning and spending quality time with your kids, it is nearly impossible to find some time for yourself. Join the club as there are millions other women just like you. But, somehow they find time to visit local spa or read a new best-selling novel. Now, how do they do it? Simple – online shopping. Growing number of working and stay-at-home moms use the power of internet to maximize their time. We did a little research and singled out things moms mostly buy online these days.
Clothing And Footwear – Aside from taking advantage of numerous online discounts on women’s clothing and footwear, moms these days also purchase clothes for their children. Everything from diapers and clothing to toddler shoes online and kids accessories is available online. And moms are taking advantage of this and are using the time they would normally spend in the malls to spend some quality time with their kids or to pamper themselves.
Kids Toys – According to numerous consumer reports, over 50% of moms are surfing online stores for best deals on toys for boys and girls. Aside from saving time, they also save on money they would otherwise spend on gas. Also what about not having to wait in line or not having to face ‘just sold’ situation. There are no lines online. How great is that? And not to mention super discounts online toy retailers offer. Of course, wide range of toys is a huge plus as well. Online you can find anything, from baby toys to pretend play kitchen sets.
Back-To-School Supplies – Now, this is the category moms are champions in. All moms want to ensure good start of a school year for their kids and they surf for best possible deals online. Over 63% of moms purchase school supplies online including items their children may not need due to super sale deals.
Beauty Products – Being a mom does not imply messy hair, dirty apron and ‘lasagna and cupcakes’ perfume. Just because you have kids does not mean you do not need to look your best at all times. And let’s not forget about how good it feels when you and everyone else knows how good you look. Thus, use your favorite search engine to shop for your favorite beauty products and look and feel great.
Airplane Tickets And Travel Accommodations – Spending time with kids is what most mothers feed on. They put the happiness of their family above theirs and are always on the hunt for best available deals that can improve their family life. Family vacation is just one among many ways to improve family happiness. And moms know this, which is why they buy airplane tickets and travel accommodations online as these online deals save them money they can use for something else.
